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Personalized Candy Makes Great Promotional Give Aways

by

David Ostendarp

If you are looking for great business promotional items to enhance your company’s appeal, stir up interest, and leave a sweet association with your name and business information in your clients’ memories, look no further than personalized candy such as promotional chocolate bars that have been customized with your company’s logo and other pertinent information.

Promotional chocolate candy bars with customized labels make engaging, valuable business promotional products in many corporate environments, but especially at trade shows. There are many reasons for this. First, as everyone who has ever attended a trade show realizes, an almost overwhelming number of freebies are given out at every bootheverything from customized staplers to coffee mugs to key chains and more. The challenge for promotional give-aways to stand out in this crowd is steep. Customized promotional chocolate bars meet this challenge since they are almost universally appealing. Almost everyone loves chocolate and a candy bar bearing an eye-catching label is a delicious way to underline and highlight your company’s name, logo, and any other information you wish to incorporate on the label. Customized labels today can match your company’s theme colors, use your own graphics, and even include high-quality photos. The success of a trade show booth lies in how much traffic it can draw. You want a steady stream of visitors to stop by and learn more about your business and products. According to Incomm Center for Trade Show Research and Sales Training, trade show attendees are 52% more likely to visit a booth that offers attractive promotional items. Desirable give aways such as promotional chocolate bars will draw big crowds. Crowds that will then learn more about your company and products when you engage them in discussion at your booth. Raising awareness of your company’s offerings lays the groundwork for raising sales numbers, and it all begins with a highly appealing promotional item. Another upside to using personalized candy bars as promotional give aways is the fact that the candy bar’s label can include more salient information than will fit on a pen, or key chain, or other small item. Yet chocolate bars still offer the advantages of smaller business promotional products. They are light and easy to pack and transport, with an almost none-existent risk of breakage. Unlike coffee mugs or other heavier and/or fragile items, bringing promotional items like candy bars to a trade show is easy. One of the best things about customizing candy bars for use as business promotional items is that it’s easy to maintain quality control. The Hershey’s company makes some of the best chocolate in the world and you can offer that high quality chocolate in your personalized candy giveaways. Whereas it’s easy to be let down by cheap quality staplers or calculators or other types of promotional giveaways. The last thing you want to do at a trade show is leave an impression of failure or breakage with potential customers. Whether you are preparing for an upcoming trade show, or are simply looking for unique business promotional products, consider the choices available in personalized candy promotional items. Let the sweet satisfaction of chocolate create an equally satisfying impression of your name and business.

Scott Frederick, President of Business Operations, Carson Wrapped Hershey’s Chocolate, is the author of this article about

business promotional items

. Personalized

promotional chocolate

makes an excellent give away to business clients and partners.

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ArticleRich.com